Experiences

Communications Marketing Advisor

Key responsibilities:
– Write and deliver efficient corporate communication media internally (Internal App – Newsletter – Staff Bulletin)

– Coordinate the preparation and dissemination of information to internal/external stakeholders (press releases)

– Manage Social Media monitoring (Hootsuite), provide inquiry response on Twitter and a weekly report

Key achievements:
– Design and implementation of a new corporate identity for Transdev Melbourne (including visual deliverables and templates)

– Development of new materials (print and digital) and media to communicate about Transdev initiatives

– Event project management of the Smoothie campaign (video production, photo shoot and setup the event)

– Benchmark of EDM software solutions

Communications Marketing Manager May 2010 - Feb 2017

Key responsibilities:
– Design and set up external and internal marketing/communications campaign in line with strategic objectives
– Ensure high level of interaction and engagement with the citizens of Marseille
– Deliver efficient communication media internally
– Defining and leading marketing and communications strategies to support the brand awareness and fundraising events
– Developing PR opportunities and coordinating the preparation and dissemination of information to internal/external stakeholders (pess releases, relationship with local politicians and government, media relations)
– Creating Films, flyers and information kit for the Urban planning department
– Reporting on key milestones and outcomes to maximise ROI
– Define and lead change management strategies to support the city transformation
– Coordinate the preparation and dissemination of information to internal/external stakeholders (press releases, relationship with local politicians, government communications, and media relations)
– Develop and administrate the annual budget for the Communications division
– Develop and position the Smart City: provide accurate marketing and communications plan and actions to support the launch of the new concept

Key achievements:
– Design and implementation of a new corporate identity for the delegation (including visual deliverables and templates)
– Development and deployment of a new intranet to ensure collaborative work within the department
– Complete redesign of the annual report
– Development of new materials (print and digital) and media to communicate about the City of Marseille initiatives, including the implementation of 50 digital boards throughout the city and statements of work for mobile applications
– Business project management support and follow-up for the 2024 Summer Olympics bid
– Creation of a strategic partnership between Marseille, China and USA (Miami) to promote the local french products.
– Decrease of 40% of the communications expenditure by building both internal partnerships with the communications professional’s network and external sponsorships with Smart City stakeholders

Communications Project Manager and Radio/TV broadcaster May 1999 - Sept 2009

Various broadcast media in France including Virgin Radio and RFM (Lagardère Group, a multinational media conglomerate), Fun Radio (RTL Group, the leading European entertainment network with 40 television channels, 33 radio stations)

Key responsibilities included:
– Program design and delivery: from contribution to the planning, design and organisation of highly formatted programs
to proposition of creative program ideas. Suggest and line up guests or interviewees, lead interviews on or off air and provide narration and linking continuity between program segments. Interact with program participants such as guests and interviewees, members of the audience and phone-in callers
– Participate in digital communications, public/community relations activities to promote the program and the media

Example of key achievements:
– Reopening of a local radiostation
– Development of partnerships with newspapers, concert halls, French theme parks (Disneyland Resort Paris, Futuroscope), hockey club, car dealership, French Air Force (…) to grow audiences by 15%
– Planning and coordination of on air prize competitions on a weekly basis